Search Engine Marketing For the List Industry
Written by je on November 22nd, 2009Be encouraged! The list industry is not dying; it’s evolving
- into a dynamic, data-based infrastructure of targeted
direct marketing opportunities -and the World Wide Web is
bringing it all together. You might be asking, “Shouldn’t
this article be listed in the Search Marketing column?” Not
really, this is a message for list managers, list owners,
and database compilers who simply want to leverage their
assets and increase revenue. This is not another promotional
effort to redirect marketing dollars to paid search
campaigns, and it is not another empty promise. Furthermore,
I promise to keep it simple!
The birth of the World Wide Web, circa 1990 coincides with
the learning age for the next generation of direct
marketers. These search-minded entrepreneurs and business
professionals are ‘Googling’ their way to the top, and are
less inclined to depend on traditional methods for learning
about their respective markets. Furthermore, those who are
looking for innovative customer acquisition strategies are
turning to the Web. “OK, but how does this tie back to my
efforts to market my list title and generate list rental
revenue?”
The same basic search engine marketing (SEM) principles
apply. For starters, take a visit to Google and run a quick
search on the mailing list you are trying to promote:
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