seo-3.com

Obviously you should have a website so that it can rank well
in search engine listings. As it is a well known fact, SEO
(search engine optimization) is done on a website to improve
your ranking so that it can get high traffic and then be
displayed on serps (search engine resultant page). SEO has
refined itself in many ways due to intense competition on
the internet.

SEO is mainly achieved by the combination of 2 main factors
mainly on page and off page factors.

On page SEO refers to the text and content on your web site
pages. It acts as the foundation for your ongoing SEO
process. Work on your website and content, so that the
search engine can find your webpage when searching for your
web sites for a particular keyword. This has a significant
impact on search engine results you should make your site as
search engine friendly as possible.

Some of the on page factors include:

• Search engine friendly web page urls in your
site.The inner pages of your site have the urls followed by
the domain and then describing your content.•
Optimization of all your meta tags which mainly includes
(title,keywords and description)• Internal linking
between the pages in the site. Internal linking must be done
wherever required such that google does not spam it.The
major pages of your site must be linked to your
homepage.• Creation of sitemap is important so that
all your web pages are indexed by search engines•
Good quality content is liked by most of the search engines.
Content should be information rich which is relevant and
inspiring-yet do not forget the spiders.• Make sure
that your html code is free of errors and warnings

Some of the on page factors to be avoided:

• Hidden link or text: use of hidden or invisible
text for getting listed on search engines by using a font
color similar to the background color must be avoided which
will affect your rankings.• Cloaking mechanisms:
never show up two different versions of your site, one for
the search engines and a completely different page to real
users. This will risk your site on being penalized•
Duplicate content to be avoided.There is no substitute for
unique, original and useful content.

Off page factors

As the name indicates off page optimization is the work that
needs to be done off the pages of your website. Compared to
off page factors,on page optimization is relatively easy to
achieve.

Some of the off page factors include:

• Use of anchor text in the links wherever required
according to relevancy. Also the text surrounding the links
should not be ignored.• Building quality links for
link building purposes which include relevance,page rank and
authority sites.• Link popularity can be attained
by using social networking sites, log commenting, forum
postings, article/press release promotions, directory
submissions, link baiting, posting classified ads, link
exchange with relevant sites and so on

On page and off page factors are two different aspects of
your SEO efforts which work towards getting qualified
traffic which provides the path that leads towards
conversion

The world around today has widely chosen Internet search
engines as the most accepted destination to collect
information. Getting visible in search engines is considered
as the new era of Online advertising.