seo-3.com

SEO is not rocket science; it’s much more difficult than
rocket science. To become a ninja-level SEO master takes
years of practice for most people, and like a ninja if you
don’t practice, one quickly loses one’s skills. The reason
for this is that the search algorithms shift constantly, and
as they are well guarded secrets, you never know what the
search engineers are up to. No, it’s not rocket science;
It’s more like reverse engineering a UFO that you can only
see off in the distance and whose propulsion system
constantly shifts gears.

It is extremely difficult to be a true expert in this field.
The competition is fierce, and one mistake can cost you
months of work. If you are working for a client, you had
better be certain that you do not get their site thrown into
the “sandbox,” meaning that it will never be found. This is
like being exiled to the far reaches of the Internet where
only the most intrepid explorers will ever find them. It’s
not good for business.

For this reason, it is extremely important to choose the
right SEO company or employee if you are in business. If you
want to become that person (the right SEO company or
employee), here is what you need to do:

1. Administer at least five websites for at least a year. Do
   not link them to each other. Each is its own little petri
   dish that must not be contaminated.
2. Be scientific about it. Develop theories and test them
   rigorously. Keep track of results. Note changes in the way
   the search engines index your site and in the way your
   visitors find it, and connect those changes to actions that
   you have taken (link building, keyword weight, social
   networking, etc.)
3. Learn how to find the right keywords. This is not as simple
   as finding words that people search for and that are not
   insanely competitive. In this, you have to be somewhat
   intuitive. What keyword combination is a potential customer
   likely to use as opposed to a bored web surfer?
4. Use different tools until you find one that works. I have my
   favorite, but I’m not allowed to mention it. Follow the link
   in the resource box and surf around my blog. You’ll figure
   out what it is. It may not be for you, but you can try it
   free.
5. Get at least 20 pages to the top for fairly competitive
   keywords. This is what turns prospects into clients.
6. Be a ninja. Once you figure out how to do it, take a cue
   from the people who write the search algorithms and keep it
   to yourself. Also train and improve continuously so that
   your skills do not slip.

That is how to become an SEO guru who commands top dollar
with good reason, the good reason being that you know how to
attract the right people, not just the most people. More on
that later.

In the past couple of years, everyone is talking about
search engine optimization, and a lot of money is changing
hands as businesses realize that search traffic is the
traffic that pays. Here is how to establish yourself as an
expert in this highly competitive field.