seo-3.com

It would seem that there is some confusion on the next step
to take once you have your niche market and a product to
sell to that market.

Well the answer is Keyword Research. In layman’s terms this
is the practice of finding what terms your hungry market is
placing into the search engines to find information and
products relating to your niche.

Keyword Research will involve getting from a “broad term” to
a “long tailed keyword” and to do this you will need some
tools.

This article will explore the general aspects of this
research and the tools needed to do it.

So lets start at the beginning and go with our general
“Broad Term”. Lets say for instance we have a product that
is a DVD about how to find and fix swing faults in the golf
swing. If we put “golf swing” into Googles keyword research
tool we get back a whole long list of words and terms that
are related to “golf swing”.

From here we can add these words to our original “Broad
term” to create a “Long tail” keyword. Make sure this long
term keyword makes sense and is something that a person
searching for products like yours might enter into a search
engine.

The reason for not using the general broad term is that
there would be far too much competition for it and your
chances of getting listed anywhere near the first page of
results for that term would be extremely remote. If your not
on the first page then your nowhere.

We now have our long tail keyword and we need to plug this
into a Google search to see how much competition it has. An
ideal situation for this search would show results of 10,000
or less. If it does go with it, if it shows 65,000 then it’s
probably too competitive and you need to go back and repeat
the above steps until you hit the right