5 Link Building Tips to Increase Google Page Rank
Written by je on October 31st, 2009Link Building can be tedious boring and at times it might
seem like a waste of energy. However, over time it can be
one of the most profitable activities of your business. See,
backlinks will increase your link popularity which in turn
will increase your Google Page Rank.
Although Page Rank is no longer the Alfa and the Omega of
SEO, it is still a good indication of just how popular your
site is with the search engines. The majority of your Page
Rank is determined by backlinks. You simply cannot increase
Google Page Rank without getting back links to your site.
Most people make the mistake of blindly diving into link
building – hoping that it will help their search engine
ranking. Unfortunately not all links are good links. Here
are 5 very important tips you need to stick to when building
links to your site.
1. Focus on relevant links Google’s bot is getting smarter
and one of the big things for the future of backlinks is
relevancy. Focus on getting links from relevant sites that
are similar to yours. Backlinks from relevant sites has more
linkjuice and will get a higher value than random links from
unrelated sites.
2. Avoid nofollow links Many sites now have the “nofollow”
tag which was originally introduced to deter spammers from
posting random links everywhere. The nofollow tag means that
a link won’t be accredited as a backlink, so when you do get
links from nofollow sites they will be worthless from an SEO
point of view.
3. Use anchor text Anchor text is very important in building
quality back links. The anchor text the text that contains
the link and Google assigns a lot of value to a link with
anchor text. Using your keywords as anchor text in your back
links is a great way to add linkjuice to your backlinks.
4. Get links from high Page Rank sites Getting a link from a
high page rank site carries more value than a link from a
low page rank site. Page rank value gets passed on to an
outbound link from the top level URL. In other words, the
home page URL carries most of the value and that’s why links
from high PR sites are so sought after. If you can you
should try and get links from high PR pages – they have even
more value.
5. Focus on getting permanent backlinks The only thing that
is worse than not ranking well, is to lose a high rank. It’s
not uncommon for your site to drop off the SERP’s if you
lose your backlinks. If you buy links from link services
that require a monthly subscription you run the risk of
losing your links when you cancel. This will drop all your
links and cause your search engine ranking to drop as well.
Don’t be blinded by the little green bar that shows your
Google page rank. It’s notoriously inaccurate and can often
be deceiving – especially for low PR sites. Focus instead on
building more quality backlinks. In the end every quality
link counts and if you are consistent you will increase
Google Page Rank, get more traffic and make more money.
Download The Link Building Blueprint to learn more about SEO
link building and getting the free backlinks you need to
rank high in the search engines.
Article Directory: EzineArticles
Link Building can be tedious boring and at times it might
seem like a waste of energy. However, over time it can be
one of the most profitable activities of your business. See,
backlinks will increase your link popularity which in turn
will increase your Google Page Rank.
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